June 19th, 2007
Poison paradigm? (Online Marketing and Software Development)
Kim Klaver brings marketer's attention again: "In a post about the new generation of web developers, many of whom are under 30 (think Facebook, whose founder is now 23), Fred Wilson, a successful venture capitalist who's funded a few big Internet successes writes:
"It is incredibly hard to think of new paradigms when you've grown up reading the newspaper every morning. When you turn to TV for your entertainment. When you read magazines on the train home from work."
Gist: Younger folks are more likely to think of new stuff because they're not as stuck to the programs and ideas of the past - they're online - being "net natives."
Here's how I apply this observation to our business of network marketing:
It's incredibly hard to think of new paradigms in network marketing when you only hear the accepted perspective on how to "do" it from old school upline, trainers and corporate types. These are people who promote a 50 year-old pardigm of recruit recruit recruit that has 1) resulted in a 95% drop out rate, and 2) has given us an image among many that's on a par with having leprosy or aids.
In today's market place, old school network marketing has become a poison paradigm.
Our potential is to offer something to millions of adults who are looking for something of their own - a second income or a career change.
By offering them NM based on the existing paradigm (NM means recruiting: so show and tell them anything they need to hear to get the order, and then tell them to do the same to their friends) we are "pissing in the well." Our well. The well of potential prospects - our own future.
This is not a good thing.
It's time to do something. But what?"
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