May 8th, 2007
"Traditional companies are feeling threatened. I say, bring on the changes."
Kim Klaver reports with her usual insight, the following: "Here's from Rupert Murdock, billionaire owner of a world-wide media empire. He's talking about the scary state of affairs for traditional media companies. He could as well be talking about us...
"Everyone knows that networking--once a face-to-face affair, sometimes captured in a Rolodex--is now worldwide, instant, and impervious to constraints of distance, time or cost."
"Those of us in so-called old media have also learned the hard way what this new meaning of networking spells for our businesses. Media companies don't control the conversation anymore, at least not to the extent that we once did.
"The big hits of the past were often, if not exactly flukes, then at least the beneficiaries of limited options. Of course a film is going to be a success if it's the only movie available on a Saturday night.
"Similarly, when three (TV) networks divided up a nation of 200 million, life was a lot easier for television executives.
"All that has changed. Options abound. Fans of small niches can now find new content they could never before. [emphasis added - kk]
Going elsewhere for news and entertainment is easier and cheaper than ever. And people's expectations of media have undergone a revolution. They are no longer content to be a passive audience; they insist on being participants, on creating their own material and finding others who will want to read, listen and watch..."
"Quality is more important than ever, because the marketplace is more ruthlessly competitive...a challenge for news providers but also an opportunity to be far more engaged with the audience.
"Companies that take advantage of this new meaning of network and adapt to the expectations of the networked consumer can look forward to a new golden age of media.
"The future of media is a future of relentless experimentation and innovation, accelerating change, and--for those who embrace the new ways in which consumers are connecting with each other--enormous potential."
-Rupert Murdoch, Forbes mag
Controlling, recruiting-only oriented NM companies and upline are today's dinosaurs, just like old media companies are. That is, unless they change to meet the demands of a very different and connected market place. Think? "
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