April 22nd, 2007
Turning tables on Mr. Minkow Part 1 By Kim Klaver
(Part 1 of 2 parts).
There's one statement in Minkow's USANA-bashing report that has every detractor in our industry going ga ga:
"Point 5 - Eighty-five percent of distributors are losing money, 74% will fail within their fist year."
Forget everything else in his report. Focus on this one statement. Read it. Say it. The Wall St. Journal reported it. USANA acknowledged it. Len Clements admitted it - that yes, Minkow was right about this.
Does the fact of these numbers shake your belief in the dream? It's a dream-buster, isn't it? Almost un-American. What do you mean, most people aren't making it? How dare you!
Here's my theory: many of us don't know how to face the disconnect between what we need to believe to keep going, and what is. So we continue to tell everyone and ourselves certain things over and over - things we know are not really true. But it sounds so good that it should be true, and maybe saying again and again it will make it so. (The few who do make it big are our validation.)
Here are the oft-repeated, dream-inspired, (usually) well-intentioned lies that cause us to lose self-esteem, and which make others love to hate us:
It's easy, anyone can do it.
Everyone will want this product. It sells itself
You can make big money here. Fast
This is the best opportunity in the world.
All you have to do is go to your friends and neighbors
When someone really believes these statements, it's crushing to have to cede to our enemies:
"Point 5 - Eighty-five percent of distributors are losing money, 74% will fail within their fist year.
Sounds heretical in the face of the five things we all tell ourselves and others. How dare they!
Cut to the good news.
Here's a way to make those numbers work for us. Yea. Change the story. Tell an authentic story about special people - to ourselves and anyone listening.
A new network marketing story.
Coming tomorrow.
Meanwhile - your suggestions for "A New Network Marketing story"?
Posted by Kim Klaver at 4/21/2007 12:02:00 AM Email this!
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