MLM Articles

Usually when I think of a social justice cause, I think of ending racism, equal pay for women, improving our inner-city education, and fighting for the civil rights of marginalized people. But the other day, it dawned on me – network marketing is an opportunity for social justice.
To explain, let me break down the traditional structure of a retail business using a fictional company for clarity. Let’s say that the company “Gizmo” has a product called “Gadgets.” Gadgets are sold at stores called “The Gidget Emporium.” Let’s also pretend that the owner and manager of one particular franchise store is named Jeff, who has three employees.

So Gizmo makes the Gadgets, packages them, and sends them to a storage warehouse. Jeff purchases the Gizmos from the company (at wholesale prices) for his store: The Gidget Emporium. The Gadgets are shipped from the warehouse to the Emporium, where they are marked up to retail price. Jeff sells the Gadgets at the store, where customers buy them at retail price, and drive them home in their cars to use them. (more…)

Don’t see your company? Check the Top 50 here.

The current Top 50 Network Marketing Companies represents the most highly trafficked companies online, as rated each day and updated each week by Alexa. The Top 50 are also 5 years old or more.

Next Top 40 Start-ups update: Mid March, 2009, probably.

Top 40 Start-Ups list.

Network Marketing companies with 1) the highest internet traffic as ranked by Alexa, AND 2) that are LESS than five years old as of the date of the update. That data is also obtained from Alexa for each company. We are adding more companies to this list.

Alexa, while not perfect by any means, is the most widely used tracking service for website rankings since 1996. Alexa ranks millions of websites.

Rank 1 is the highest; Rank 10 million the lowest. (more…)

If you’ve come within a couple of miles of your clients during the past few months, you’ve probably been asked, “How can we use this social networking stuff?” And for good reason. Social networking has been hot stuff for a while now, and it seems like a no-brainer when it comes to advertising. After all, you’ve got millions of people who have self-identified with what they’re interested in, who post loads of personal information about themselves, and (probably most important) who actually make connections between themselves and people like them. An advertiser’s dream, right?

Maybe.

Astronomical valuations aside, so far social networking sites haven’t fared too well when it comes to advertising performance. Even though lots of folks use the services, nobody seems to want to click on the ads. For the most part, performance just ain’t all that great.

Even so, I haven’t come across a marketer who isn’t searching for a way to truly leverage the power of social networks in a consistent way. Sure, some folks have had hit-or-miss success with viral campaigns and other word-of-mouth generating activities, and others have scored big with widgets, but many of us are still scratching our heads, trying to figure out how to get our hands around this stuff. (more…)